Protium Green Solutions

One page of colours and fonts, turned into a brand system the whole team actually uses.

Protium is a UK green hydrogen producer, delivering clean energy to industrial and transport businesses that need a genuine path to decarbonisation. Sustainability isn’t a marketing angle for them. It’s the entire business.

Green Hydrogen Made Simple

Scan pulse. Electron orbit. A nod to the physics behind the name.

Where Protium started

Protium arrived with the very early stages of a colour palette and a couple of fonts, sitting on a single one page document. Nothing built out. Nothing anyone on the team could actually use yet.

What Poreia did

Poreia started with True North: helping Protium focus on what the brand pillars should actually be, and how to execute against them. What began as a palette and two fonts on a single page became a full kit of usable assets, covering everything from social templates to PowerPoint to event materials, all built on that positioning.

Built to scale, not just to launch.

Protium now has a system covering every channel, so the team can grow the brand with confidence instead of guesswork.

“Poreia did a fantastic job taking a very basic and limited one page document into usable positioning, along with a system, and assets the team could actually use.”

Stella Papachristou, Head of Marketing, Protium

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